Discussion of ceramic enterprises to expand overseas markets in China long way to go

 Ceramic enterprises to expand overseas markets in China long way to go <> Dengsan Feng <> in this year's Bologna Fair, Oceano Ceramics Company wonderful debut in Europe, the same year in October, Dongpeng grand opening of the Italian exhibition, All this tells us, to find new profit growth point of Chinese ceramics enterprises have started to enter the international market, active participation in the international supply chain, to seek their own value chain. and in the U.S. procurement section, there are also U.S. representative declared that the United States is prepared to to accept Chinese products. <> has been the form of domestic pottery mostly foreign trade enterprises by local foreign trade companies to contact overseas buyers, to secure order, the enterprises on a single production,UGG shoes, timely delivery, pick up the meager OEM fee, the brand, the channel did not dare to expect the added value. Over time, when overseas buyers with a comprehensive sales network,UGG boots cheap, will have bargaining power with manufacturers, manufacturing companies in a weak position. <> As a result, some powerful, cosmopolitan vision of entrepreneurs began to expand from local to international, to abandon the traditional OEM business, to promote their own brands to build its international marketing network in foreign countries are looking for agents, distributors. <> China's self-built ceramic enterprises to overseas channels, the main obstacles encountered and the risks? author summarized as follows: <> First, the domestic enterprises to establish overseas brands bear the costs and risks. we all know,UGG bailey button, Chinese ceramics The main advantage is price, our price is the price the world counterparts 1 / 4 to 1 / 3, so we temporarily difficult to change the quality of Chinese products abroad, meeting people thinking cheap. Not long ago, the occurrence of a rough idea, because they fear the price of Chinese products destroyed their system, take away their market, and then take away their work. <> the face of enterprises also bear the risks of instability in the policy. from last year, the Chinese Government to reduce the export surplus, Premier Wen Jiabao clearly stated to change foreign trade surplus is too large, through national regulation and control means to limit the ; exports, ceramic products fall into this column. This year, ceramic products, tariff reduction on three occasions, from 12% to 5%, so no one can imagine what will be next year's policy. <> Third,bailey UGG boots, the personnel lack of easy to make overseas Chinese enterprises, to international business takes a considerable price to learn. <> Fourth, by the independent intellectual property rights, environmental protection and other risks. because the company just before the face of competition within the region of China, when the company once to Overseas, the face is a global competitor, the face of strong opponents, the enterprise may face technical barriers to trade, health, environmental and other issues. <> road is long Come, happiness of the search up and down. I suggest Our enterprises in so also international, according to business competitiveness and operational capacity, the allocation of resources, bearing in mind to understand and respect local culture and customs, local integration, the implementation of the localization business. <> when companies realized that can not rely on or cheap resources and labor, pure OEM, awaiting orders to begin active participation in the distribution of benefits. although it will encounter various difficulties, but we believe that these companies pay a huge cost to the international effort and, after its management, marketing and technology, international will have a great ability to be improved. <> everything seems to be a reincarnation 20 years ago, when we were one from Italy, the introduction of technology and equipment of the young guy, 20 years later, the wings gradually Fung, we began to have a share of the international mainstream market, so creativity are truly amazing Jiaoren. to overseas markets, how will the final results? perhaps all the way to being an international ceramic companies in China, the winter comes, can spring be far behind? (Reprinted with the author, please contact)