Wednesday, February 9, 2011

People's Daily the era of micro-blog news to seize the high ground

 School, jointly issued the Frequencies to be searched by Google Trends and Statistics, It is even more than the 2010 It reflects the concern of users of the microblogging and eagerly looked forward to, contains behind the new cultural significance.

According to the

microblogging is changing our lives, promoting social progress, its involvement of the areas of Chinese society and the penetration of the growing increasingly great social influence. Microblogging so popular, it actually brought us what?

to give ordinary people equal right to speak. Elite discourse privileges gradually to weaken, and all users have equal dialogue, and become a source of social information. Thus, at the edge of the location of the aspirations, began to emerge, focusing center, by the society to listen, focus and attention. Aggregated into numerous small voice of great power Pentium passionate, pioneering a new channel for the expression of public opinion. Can be said that traditional personal hero has passed, the arrival of a grass-roots hero era. Grass-roots voices to enter the main theme of the community, people will actually start their own masters, to become the backbone of society.

create virtual multi-functional polymer community. Take Sina microblogging, the Click describe their own career and interests of a particular label, it will link to a related group of micro-Bo, Bo make new friends. It can create opportunities for personal development, but also concerned with their own micro-blog with fans to communicate. The interpersonal communication, emphasis on people's emotional, spiritual, interesting, aesthetic, hobbies and other aspects of communication, the exchange than the regional community, enriched exciting. It will construct a new community network of fashion, etiquette, morality, sentiments, and other cultural norms. Of course, microblogging network aggregation is not pure virtual community, is a real social network form.

the community's rapid response emergency. Mobile micro-Bo reports, has reached the It fills the network terminal can not cover the blind spot, as news reports of the weapon. It can be within a few seconds the user reporting the incident live, and sometimes even less than 1 minute to provide feedback to users, the same as live. Each piece of information anyone can be notified to broadcast their followers and all other users. Rapid expansion of this information means, a bit like bacteria reproduce fission as a geometric growth. May 12, 2008 earthquake, in November 2008 terrorist attacks in Mumbai, India, June 2009 death of Michael Jackson are starting from the Twitter. Even the authority of the news organizations CNN, BBC has had to be registered on the Twitter. Visible, microblogging has been to seize the commanding heights of the press.

Fang paragraphs to it, and raised the question of a certain academic qualifications, on the network triggered a big discussion of success and integrity, has powerful reverberations. Jiangxi girl bell as Kau (microblogging) to hide in the toilet incident Yihuang removal, micro-blog using a mobile phone issued a distress signal, aroused widespread concern ... ...

ideological frame of reference for social judgments. People are social hot spots, we often refer to the present tendency to micro-blogging site of public opinion. It was reported that 87.3% of those surveyed said that they would understand the public through the microblogging social events and then view comments. Microblogging groups often become some sort of public opinion-oriented network. Yip Rodrigo gold in the generated. 74 in 2010 with the micro-Bo on a large influence public opinion in the case, nearly half of opinion leaders. They speak for the majority of micro-Bo play a huge influence. The comments quickly public opinion can be an event to a climax, and even set a new agenda on behalf of users, to change public opinion. Microblogging network group is to guide public opinion to assume the role of gatekeeper. The guiding role of micro-caused Bo government attaches great importance to many of the leaders have opened it, and even public security departments have launched the official micro-Bo, to interact with users.

the rise of microblogging China's reform and opening up an important symbol of social progress. Strong new media Micro-Bo in various fields, especially the business community can dash, flourish. Microblogging will make this world a more open, more civilized, more alive. But also pay attention to micro-blog information overload may lead to network, and cause people some kind of (Jin Zhenbang)

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